The Mucho Burrito® Franchise System
Mucho Burrito® and its third-party service providers collect information about you from a variety of sources, including information you provide directly to us, and information we collect about you when you interact with us. For example, we and our third-party service providers collect information both directly and indirectly from you when you:
- access or use our Online Service;
- order and/or purchase any of our brand’s products or services;
- contact or communicate with us;
- create an account with us;
- request information from us;
- register for any event or program, and/or participate in any event, program, contest, surveys, or other promotion that we may offer directly or with another third party from time to time (collectively, "Promotions");
- begin or complete the application process for a franchise opportunity, or for employment with us;
- access or use Mucho Burrito® pages or accounts on any third-party social media platforms such as Facebook, Twitter, or Foursquare ("Social Media Pages");
- sign-up for communications (e.g. social media notifications) from us;
- provide or submit comments, stories, suggestions, or other content or input to us;
- interact with our Online Services via mobile, tablet or laptop device; and/or
- otherwise interact with us and Mucho Burrito® Online Services.
We and our third-party service providers collect Personal Information provided by you or on your behalf, which information may include your:
- telephone numbers (including mobile numbers);
- email addresses;
- birthday details and/or age;
- demographic information; and/or
- financial information (e.g., credit and debit card numbers).
We do not require you to provide any information related to your racial origin, religious beliefs, or sexual orientation.
When you use the fingerprint login features on your Apple or Android devices, we do not receive your fingerprint data. Your mobile phone's authentication mechanism helps us verify that it is you.
We and our third-party service providers may also collect information, including Personal Information, relating to your purchases from Mucho Burrito® locations and our Franchised Operators and Licensees, such as the authorization code of the transaction, payment method, the date and time of the transaction, items purchased, and the purchase price ("Transaction Data").
Information Collected Automatically
We and our third-party service providers use tracking technologies such as Traffic Data, Cookies, Web Beacons, and others to automatically collect certain information from you when you use Mucho Burrito® Online Services. The following are examples of information we may collect with these technologies:
- your IP address, browser type, and operating system;
- your device attributes including but not limited to device ID;
- pages you view within our Online Services (including videos viewed);
- if you buy goods from us, what you buy, where you buy, how frequently you buy and rewards you earn;
- search information (e.g. terms or keywords you search for when using the Mucho Burrito® Online Services);
- websites you visited before coming to Mucho Burrito® Online Services;
- emails from us that you open and/or forward; and/or
- offers or links from us to which you connect.
We use this information to personalize your online experience and for marketing purposes.
Our Online Services tracks and collects your IP address, domain server, type of computer, and type of web browser (collectively, "Traffic Data") for our marketing purposes and to manage and improve Mucho Burrito® Online Services.
If you choose to decline Cookies, you may not be able to fully experience the interactive features of our our Online Services or programs, features, and services made available through any of Mucho Burrito® Online Services.
Certain pages on our Online Services and Social Media Pages may contain web beacons (also known as Internet tags, pixel tags, and clear GIFs), which are small bits of code embedded in pages or images on our Online Services and Social Media Pages ("Web Beacons"). We may also include Web Beacons in e-mails we send to you to learn if messages have been opened, acted on, or forwarded. You can disable the ability of Web Beacons to capture such information. Please refer to the "Help" menu of your browser to learn more about Web Beacons and your ability to disable them.
We and our third-party service providers may also utilize other tracking technologies. For example, if permitted by applicable law, we may collect "referrers" and various environmental variables. A "referrer" is information the web browser passes along to our or our third-party service provider web servers, which refers to the URL from which you accessed Mucho Burrito® Online Services. Environmental variables may include, among other things, the domain from which you access the Internet, the time you accessed our Online Services or Social Media Pages, the type of web browsers and operating system or platform used, the Internet address of the website you left to visit our Online Services or Social Media Pages, the names of the web pages you visit, and the Internet address of the website you visit next. These environmental variables are collected by many websites. We use these technologies for marketing purposes and to optimize user's experience with Mucho Burrito® Online Services.
You may encounter tracking technologies/cookies from our third party service providers that we have allowed on our Mucho Burrito® Online Services. We do not control the tracking technologies used by third party providers as detailed herein.
We may target and track the videos you view on Mucho Burrito® Online Services. You consent to our tracking of your video viewing through the our Online Services or third party social media for up to two years or as permitted by applicable law or until you withdraw consent.
We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), on certain Mucho Burrito® Online Services. Google Analytics collects information such as how often you visit Mucho Burrito® Online Services, what pages you visit within Mucho Burrito® Online Services, and what other sites you visited prior to coming to the applicable Mucho Burrito® Online Service. We use the information provided by Google Analytics to improve Mucho Burrito® Online Services. For more information regarding how Google collects, uses and shares your information please visit http://www.google.com/policies/privacy/partners/. Google provides users more choice on how their data is collected by Google Analytics by developing an Opt-out Browser Add-on which can be located at: http://tools.google.com/dlpage/gaoptout?hl=en. By installing this Add-on, no information is being sent to Google Analytics.
California's Do Not Track Notice
At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, our Online Services are unable to respond to Do Not Track Signals. We do not, however, currently track your Personal Information over time and across third-party websites.
Mucho Burrito® does not allow third parties to collect Personal Information about your online activities when you use our Online Services for such third party use. We do use third party web analytics services on Mucho Burrito® Online Services, such as Google Analytics, to help us obtain and analyze information about your browsing or usage habits but this information does not include Personal Information other than your IP address.
In addition to the information described above, we and our third-party service providers may collect additional information when you utilize any of our mobile applications, including for example, the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.
If you utilize any of the location-based services in our mobile applications, such as the fine a location function, we and our third-party service providers may collect, use, and share location data, including the real-time geographic location of your device. We use such information to provide and improve location-based products and services. You may opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.
We use your information that we collect, including Personal Information, for a variety of business purposes, including for example:
- providing our brand’s products and services to you;
- processing payments;
- communicating with you regarding our locations, products, services, events, Promotions, and other offers;
- tailoring our brand’s products, services, Promotions, communications, and Mucho Burrito® Online Services, and advertisements to your interests;
- creating and managing your accounts with us (e.g., email clubs, text distribution lists, rewards programs, online registration for events, online ordering, mobile payments, etc.);
- administering our Promotions and other offers;
- responding to your inquiries, comments, stories, or postings;
- improving and customizing our brand’s products, services, Promotions, and Mucho Burrito® Online Services;
- for internal operations such as enhancing our product and service offerings, marketing efforts, and to conduct research and analysis;
- developing new products, services, and Promotions;
- for marketing purposes;
- to prevent, detect, and investigate fraud, security breaches, and potentially prohibited or illegal activities;
- to enforce our Terms and Conditions of Use; and/or
- to protect the security and integrity of our business and Mucho Burrito® Online Services.
Information Sharing and Disclosure
We may share and disclose your Personal Information under the following circumstances:
- with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our Online Services and Social Media Pages, payment processing, online and mobile application ordering, the distribution of email and mobile messages, Promotions, ad serving, marketing, and marketing research and analysis;
- with our Franchised Operators and Licensees in order to provide our brand’s products, services, and Promotions to you, and for marketing purposes;
- to comply with law, a court order, or other legal process, or in connection with a legal investigation;
- as may be necessary to protect the safety, property, or other rights of Mucho Burrito®, its Affiliates, Franchised Operators and Licensees, and our and their respective employees, customers, visitors, users, or any other person or entity;
- to enforce any applicable terms and conditions and other agreements;
- in the event of a corporate transaction (for example, the sale of our company, our assets or a portion of our assets to a third party, or financing);
- in aggregated or other non-personally identifiable form; and/or
- in accordance with your consent.
User Generated Content
Collection and Use of Personal Information of Prospective Mucho Burrito® Franchised Operators
If you complete an application for a franchise opportunity with Mucho Burrito®, or express interest or otherwise request information about franchise opportunities, we collect Personal Information that you provide in connection with your request for information and/or to evaluate your application for a franchise restaurant business opportunity. We may also collect Personal Information about you from third parties to supplement, update, or verify your information, and/or to process your application for consideration as a Franchised Operator. Applicable law may require that you authorize a third party to share your Personal Information with us before we can acquire it. Failure to provide any requested information may negatively impact consideration of your application to become a Franchised Operator. By expressing interest in becoming and/or applying to become a Franchised Operator, you consent to our collection, use, and disclosure of your Personal Information in this manner.
Collection and Use of Personal Information of Our Employment Applicants
If you complete an application for employment with us, or request information regarding such opportunities, we collect Personal Information that you provide in connection with your request for information and/or to evaluate your application for employment with us. We may also collect Personal Information about you from third parties to supplement, update, or verify your information, and/or to process your application for consideration as our employee. Applicable law may require that you authorize a third party to share your Personal Information with us before we can acquire it. Failure to provide any requested information may negatively impact consideration of your employment application. By applying to become an employee of ours you consent to our collection, use, and disclosure of your Personal Information in this manner.
We provide you with the opportunity to update and/or delete certain information and to opt-out of having your Personal Information used or disclosed for certain purposes. For example, you may
- correct, update, and delete your online accounts;
- change your choices for subscriptions and certain communications (e.g., email clubs, text distribution lists, rewards programs, and other notifications);
- choose whether to receive Promotions and offers from us;
- request that we do not share your Personal Information with third parties for their marketing purposes; and/or
- request access to your Personal Information.
Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation.
We do not knowingly collect Personal Information online from children under the age of 13 without parental or guardian consent. Please contact us via the Contact Information provided below if you believe we may have collected such information without parental or guardian consent or other than in a manner authorized by law, and we will work to delete it. We or our Affiliates may need to access and use your child's personal information in order to respond to a service request, prevent fraud, or assist us in the management and improvement of our Mucho Burrito® Online Services. We encourage parents of children under 13 to regularly check and monitor their children's use of e-mail and other activities online.
Links, Third-Party Websites, and Social Media Platforms
Franchised Operator and Licensee Online Services
We may, subject to certain terms and conditions, allow a Franchised Operator or Licensee to link to Mucho Burrito® Online Services. Mucho Burrito®, however, is not responsible or liable for any Franchised Operator or Licensee Online Services, even if it is linked to this Site, or for any Franchised Operator's or Licensee's online conduct and privacy practices.
Additional Information for California Residents
This section was last updated: November 1, 2021
Personal Information Collected Within the Past 12 Months
We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with particular California consumers, households, or devices (“Personal Information”). Our collection and handling of personal information varies with our relationship and interactions with You. For example, we may collect different categories of personal information from customers, potential customers, employees, employee applicants, other workforce members, and potential franchisees.
Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.
|(2) Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))||
Name, address, telephone number, credit card number, and debit card number.
Some personal information included in this category may overlap with other categories.
|(3) Characteristics of protected classifications under California or federal law||
Age, sex, and veteran or military status
|(4) Commercial information||
Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
|(5) Internet or other network activity information||
Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.
|(6) Geolocation data||
Physical location of a website user.
|(7) Inferences from other categories of personal information||
Profiles reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Sources of Personal Information
We collected the personal information identified in the categories above from the following sources:
- Directly from you. For example, from information you provide in the course of obtaining products or services from us, from information provided in employment applications, or in from information on franchise applications or forms.
- Our business vendors.
Use of Personal Information
We may use the personal information that we collect for the following business purposes:
- To provide or fulfill the reason for which you provided the personal information. For example, we may use such information to add you to our rewards program, to create and secure your account with us, or to process and complete online purchases and transactions.
- To correspond with you. For example, if you request information or wish to share an experience that you had at one of our stores, we may ask for your name, address, and email address, so that we can best respond to your comments.
- To improve or customize our services and products
- For marketing and advertising purposes.
- To evaluate and process inquiries from interested potential franchisees.
- To detect fraud and prevent loss.
- To provide you with information about our products and services through periodic emails or text messages.
- To respond to requests from law enforcement or court order as required by applicable or governmental regulations.
- To evaluate your application and eligibility for employment.
- To manage your compensation and benefits.
- To manage your development, performance, and conduct.
- To protect us against illegal activity and other misconduct.
- To comply with our legal obligations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our [Website users/consumers] is among the assets transferred.
- Other business purposes allowed by the CCPA.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes from those listed above without providing you notice.
Our use of your personal information may vary depending on whether you are a customer, potential customer, employee, employee applicant, or potential franchisee.
Personal Information That We Disclose
In certain circumstances, we may share your personal information with third parties for our business purposes. We have contracts with these third parties (our “Service Providers”) that require them to comply with the CCPA and also keep your personal information confidential and not used, shared, or sold for other unrelated purposes.
In the past 12 months, we have shared the following categories of personal information:
- Category (1): Identifiers
- Category (2): Personal information categories in the California Customer Records statute
- Category (3): Characteristics of protected classifications under California or federal law
- Category (4): Commercial information
- Category (5): Internet or other network activity information
- Category (6): Geolocation data
- Category (7): Inferences from other categories of personal
- Category (8): Professional or employment-related information
We have shared information from these categories with our data analytics providers and business vendors for marketing and advertising purposes.
At this time, we do not sell the personal information of any California resident, nor do we anticipate doing so in the future. In the preceding twelve (12) months, we have not sold the personal information of any California resident.
Minors Under 16 Years of Age
We do not sell personal information, which includes the personal information of minors under the age of 16.
Your Rights Under the CCPA
In general, if you are a California resident you have the following rights under the CCPA:
- Right to Know: With respect to personal information we have collected about you in the prior 12 months, subject to certain exceptions and up to twice per twelve (12)-month period, you have the right to require us to tell you (the “Right to Know”):
- Categories of personal information we collected about you
- Categories of sources of personal information we collected about you
- Whether we sold personal information about you
- Business or commercial purposes for which we collected or sold personal information about you
- Whether we disclosed personal information about you
- Categories of personal information about you that we disclosed for a business purpose
- Categories of third parties with whom we shared personal information about you
- Specific pieces of personal information collected about you
- Right to Delete: You have the right to request that we delete any of your personal information that we collected and retained, subject to certain exceptions (the “Right to Delete”). We may deny your deletion request if retaining the personal information is necessary for us or our Service Provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our Service Providers to take similar action.
- Right to Opt-Out: You have the right to opt-out of the sale of your personal information. At this time we do not sell, and we do not anticipate selling in the future, any consumer’s personal information.
- Right to Non-Discrimination: You have to right to not be discriminated against for exercising your rights under the CCPA. Unless permitted by the CCPA, we will not, as a result of you exercising your rights under the CCPA:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, the CCPA allows us to offer certain financial incentives for providing us with your personal information that can result in different prices or rates for our goods or services. Any financial incentive we offer will reasonably relate to your personal information’s value. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. However, if you choose to opt-out, do not provide certain necessary personal information, or request that we delete this personal information, we will not be able to administer the program and provide you with the financial incentive.
The financial incentives we may provide to consumers are discount coupon codes or other price reductions, periodic promotional discounts and offers, and giveaways. These incentives involve the consumer providing personal information from Categories (A)-(D), (F), and (K) listed above.
The financial incentive, price, or service difference is equal to the value provided to us by the personal information.
Exercising Your Rights to Know or Delete
You may submit requests on your own behalf or have your legally authorized agent do so for you. If you would like to submit a Request to Know or a Request to Delete, you or your legally authorized agent may submit a request by:
- Emailing us at firstname.lastname@example.org or
- Calling us Toll-Free at 866-452-4252
When you submit your request, you must provide us with enough detail so that we can verify you are the person about whom we collected personal information (or that you are a legally authorized representative), and also understand, evaluate, and respond to your request. At a minimum, we need the following information:
- What you are requesting: You must describe your request with sufficient detail that allows us to understand, evaluate, and respond to it. For example, if you are submitting a request to know, you must let us know whether you are requesting to know categories or specific pieces of personal information.
- Who you are: You must let us know who you are, and whether you are a California resident submitting the request on your own behalf or whether you are an authorized agent submitting the request for a California resident. Specific requirements for authorized agents are detailed under “How We Verify Requests” below. We will only use personal information provided in the request to verify your identity or your authority to make the request on behalf of a California resident.
- Information regarding the California resident for whom the request is made: You must provide us enough identifying information so that we can begin processing the request. We may need further information to verify the request, as detailed under “How We Verify Requests” below.
How We Verify Requests
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation of your request with the 10-day timeframe, please contact us at the email address or toll-free number provided above.
When you submit a request, we will take steps to verify your identity and the request by matching the information you provide with the information we have in our records. We may send an email to the email address that we have in our records asking you to verify that you made the request. We may also require additional information from you that is necessary to verify and respond to your request and you must provide us with all information that we request. You can provide us this information either through our toll-free telephone number or the email address provided above. We work to respond to a verifiable consumer request within forty-five (45) days of receiving it. If we require more time (up to ninety (90) days in total), we will inform you of the reason and the extension period in writing. If we verify your Request to Know, we will provide you a report detailing the categories or specific pieces of personal information that we have collected about you. If we verify your Request to Delete, we will delete, and instruct our Service Providers to delete, any personal information we have collected about you, subject to the exceptions provided for in the CCPA. We will inform you if we cannot verify your request. If we cannot verify your request, the CCPA prohibits us from deleting or providing you any information regarding what personal information we may have collected.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded and as permitted under the CCPA. If we determine that the request warrants a fee that is permitted under the CCPA, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We accept requests from authorized agents of California residents. If you are an authorized agent, we may require additional information and documentation, such as a valid power of attorney or written and signed authorization from the consumer. We may also require a valid email address for the consumer so that we can directly confirm the request and your authorization. In addition to submitting a Request to Delete, you may also opt out of most third-party cookies, pixels, or tags that may be on our website by adjusting the settings in your browser (i.e., disabling cookies). However, your settings are browser and device specific, so you may need to check your settings if visiting our website from a different browser or device.
How to Contact Us for More Information
If you have any questions or comments about our practices and policies under the CCPA, or if you need to access this policy in an alternative format due to having a disability, please email us at email@example.com, or contact us at: 866-452-4252.
MTY Franchising USA, Inc.
9311 E. Via de Ventura
Scottsdale, AZ 85258 USA
Attn: Marketing Manager
Via the web:
480-362-4800, (866) 4-KAHALA
Effective: January 2018
© 2018 MTY Franchising USA, Inc. All rights reserved.